Are particular kinds of customer-oriented sales promotions more likely to have long-term effects on buying behavior than

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Are particular kinds of customer-oriented sales promotions more likely to have long-term effects on buying behavior than others?

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Marketing Management

ISBN: 978-0136074892

4th edition

Authors: Russell S. Winer, Ravi Dhar

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Question Posted: Dec 29, 2015 08:21 AM

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Are particular kinds of customer-oriented sales promotions more likely to have long-term effects on buying behavior than

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