Federated Banks is interested in consumer-oriented sales promotions that would encourage senior citizens to direct deposit their Social Security checks with the bank. Evaluate the sales promotion options, and recommend two of them to the bank.
Answer to relevant QuestionsWhat consumer wants (or benefits) are met by the following products or services?(a) Carnation Instant Breakfast, (b) Adidas running shoes, (c) Hertz Rent-A-Car, and (d) Television home shopping programs.What competencies best describe (a) Your college or university and (b) Your favorite restaurant?How can public relations be used by Firestone and Ford following investigations into complaints about tire failures?What is the significance of “user generated content” when contrasted with social media and traditional media?Of the two firms described below, which compensation plan would you recommend for each firm and what reasons would you give for your recommendations? (a) A newly formed company that sells lawn care equipment on a ...
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