Are there some kinds of products and services that can more easily mass customized than others can?

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Are there some kinds of products and services that can more easily mass customized than others can? Are there any negatives to mass customization?

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Marketing Management

ISBN: 978-0136074892

4th edition

Authors: Russell S. Winer, Ravi Dhar

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Question Posted: Dec 29, 2015 08:21 AM

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Are there some kinds of products and services that can more easily mass customized than others can?

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Many types of products and services can be customizedeven Internet advertising can be ...View the full answer

Marketing Management

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