As a small group, discuss the role of cluster analysis in analyzing marketing research data. Emphasize the

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As a small group, discuss the role of cluster analysis in analyzing marketing research data. Emphasize the ways in which cluster analysis can be used in conjunction with other data analysis procedures.

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 02:13 AM

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As a small group, discuss the role of cluster analysis in analyzing marketing research data. Emphasize the

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A primary issue to consider in this case is the objective of clust...View the full answer

Marketing Research An Applied Orientation

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