As an e-business, Blue Nile doesnt need a prestigious address or fancy dcor to succeed. It does
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Although diamond engagement rings make up more than two-thirds of Blue Nile’s business, the company has expanded into colored gemstones and pearls. It is also an increasingly global e-business, now serving customers in twenty-five countries. Can Blue Nile keep building on its e-business expertise to grow in the coming years?
1. Of the environmental forces affecting e-business, which seem to have had the most influence on Blue Nile’s successful growth, and why?
2. Do you agree with Mark Vadon’s decision to change the company’s name from Internet Diamonds to Blue Nile? Explain your answer.
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ISBN: 978-0324829556
10th Edition
Authors: Willian M Pride, Robert J. Hughes, Jack R Kapoor
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