As competition for a scarcer dollar increases, an increasing number of companies are taking action by fostering customer-centric cultures that enhance satisfaction and drive bottom-line profitability. Research reveals that 96 percent of companies are leveraging voice-of-consumer data (VoC) in some way to improve business performance. Companies now expect to achieve substantial improvements in customer retention and top-line growth from these targeted customer programs. If you wanted to know what kind of VoC programs were being used and which were effective or ineffective, what type of survey would you design and why?
Answer to relevant QuestionsWhat can we measure about the four objects listed below? Be as specific as possible.(a) Laundry detergent (b) Employees(c) Factory output - We (d) Job satisfaction Below are listed some objects of varying degrees of abstraction. Suggest properties of each of these objects that can be measured by each of the four basic types of scales.A. Store customersB. Voter attitudesC. Hardness of ...Assume you are Menu Foods and you planned a major research study just prior to the largest pet food recall in our history. You plan to proceed with the study and feel you must add one or more questions to measure the ...Distinguish between:a. Direct and indirect questions.b. Open-ended and closed questions.c. Research, investigation, and measurement questions.d. Alternative response strategies.Distinguish between:(a) Statistic and parameter(b) Sample frame and population(c) Restricted and unrestricted sampling(d) Simple random and complex random sampling(e) Convenience and purposive sampling(f) Sample precision ...
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