As someone who came of age in the post e-mail world of blogs, wikis, social networks, and
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You hoped that by setting an example through your own use of social media at work, your new colleagues and company management would quickly adopt these tools as well. However, just the opposite has happened. Waiting in your e-mail in-box this morning was a message from the CEO, announcing that the company is now cutting off access to social networking websites and banning the use of any social media at work. The message says that using company time and company computers for socializing is highly inappropriate and might be considered grounds for dismissal in the future if the problem gets out of hand.
Your task: You are stunned by the message. You fight the urge to fire off a hotly worded reply to straighten out the CEO's misperceptions. Instead, you wisely decide to send a message to your immediate superior first, explaining why you believe the new policy should be reversed. Using your boss's favorite medium (e-mail, of course!), write a persuasive message, explaining why Face book, Twitter, and other social networking technologies are valid-and valuable-business tools. Bolster your argument with examples from other companies and advice from communication experts. (To access a list of links to get your research started, visit real-timeupdates.com/ebc, click on "Student Assignments," and select Chapter 10, page 306, Case 3.)
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Excellence in Business Communication
ISBN: 978-0136103769
9th edition
Authors: John V. Thill, Courtland L. Bovee
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