As the owner of a small business, explain how you would organize a strategic-information scanning system. How would you organize such a system in a large organization?
Answer to relevant QuestionsConstruct an EFE Matrix for an organization of your choice. Do you agree with I/O theorists that external factors are more important than internal factors in a firm achieving competitive advantage? Explain both your and their position. Rate the five websites provided under the “Sources of External Information” section of the chapter from best to worst for finding information about a company. Think of an organization you are very familiar with. Rate that entity’s organizational culture on the 15 example dimensions listed in Table 4-2. List six desirable characteristics of advertisements in recessionary times.
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