Rate the five websites provided under the “Sources of External Information” section of the chapter from best to worst for finding information about a company.
Answer to relevant QuestionsIf your Competitive Profile Matrix has three firms and they all end up with the same Total Weighted Score, would the analysis still be useful? Why. Why may it be easier in performing an internal assessment to develop a list of 80 strengths/weaknesses than to decide on the top 20 to use in formulating strategies. List the three ways that financial ratios should be compared/utilized. Which of the three comparisons do you feel is most important? Why? Draw a breakeven chart to illustrate an increase in advertising expenses. Why do you think production/operations managers are often not directly involved in strategy-formulation activities? Why can this be a major organizational weakness?
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