Assume that you are the owner of a small neighborhood bakery serving hundreds of customers in your area. Identify the kinds of customer information you would like your firm’s CRM system to capture. How might this information be used to provide better service or increase revenue? Identify where or how you might capture this data.
Answer to relevant QuestionsBriefly describe the hosted software model for enterprise software and discuss its primary appeal for SMEs. What benefits should the suppliers and customers of a firm that has successfully implemented an ERP system expect to see? What issues might arise for suppliers and customers during an ERP implementation? What are the functions performed by a financial MIS?How can location analysis be used in a marketing research MIS?How can a strong financial MIS provide strategic benefits to a firm?
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