Based on DDB Tables 1B through 7B, what characterizes individuals who feel TV commercials place too much

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Based on DDB Tables 1B through 7B, what characterizes individuals who feel TV commercials place too much emphasis on sex? What are the marketing and regulatory implications of this?
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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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