Using the DDB Tables (1B through 7B), determine what characterizes people who avoid buying products advertised on

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Using the DDB Tables (1B through 7B), determine what characterizes people who avoid buying products advertised on shows with sex or violence. What are the marketing and regulatory implications of this?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 04:28 AM

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Using the DDB Tables (1B through 7B), determine what characterizes people who avoid buying products advertised on

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Low High Marital Status Single never married 177 Widowed 471 Childre...View the full answer

Consumer Behavior Building Marketing Strategy

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