Based on your experiences in college, develop a conceptual model that shows the factors that lead to

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Based on your experiences in college, develop a conceptual model that shows the factors that lead to your satisfaction (or dissatisfaction) with a course you are taking.
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Essentials of Marketing Research

ISBN: 978-0073404820

2nd edition

Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau

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