Be a devils advocate. Array all the arguments you can to Chief Executive Henry McKinnell of Pfizer

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Be a devil’s advocate. Array all the arguments you can to Chief Executive Henry McKinnell of Pfizer that the company is making a big mistake in not pulling Celebrex off the market as Merck has done with Vioxx.

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Marketing Mistakes And Successes

ISBN: 9780470169810

11th Edition

Authors: James F. Dartley

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Question Posted: Aug 18, 2012 04:19 AM

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Be a devils advocate. Array all the arguments you can to Chief Executive Henry McKinnell of Pfizer

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Marketing Mistakes And Successes

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