You have been a public relations consultant to Merck and know the company well. You have just

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You have been a public relations consultant to Merck and know the company well. You have just been summoned to the office of CEO Gilmartin. His hands tremble as he tells you of the latest research finding that Vioxx doubles the incident of heart attacks and strokes. He wants you to lay out a public relations plan that would ease the repercussions of this catastrophe. Be as specific as you can. If you have to make some assumptions, state them clearly and keep them reasonable.

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