Because English is the official language in Australia, some Canadian global companies might select it as an

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Because English is the official language in Australia, some Canadian global companies might select it as an easy market to enter. Others believe that this similarity in language could make it harder to successfully enter that market. Who's right? Why?
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Marketing

ISBN: 978-1259268809

10th Canadian edition

Authors: Frederick Crane, Roger A. Kerin, Steven W. Hartley, William Rudelius

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