Coca-Cola is sold worldwide. In some countries, Coca-Cola owns the bottling facilities; in others, it has signed

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Coca-Cola is sold worldwide. In some countries, Coca-Cola owns the bottling facilities; in others, it has signed contracts with licensees or relies on joint ventures. When selecting a licensee in each country, what factors should Coca-Cola consider?

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Marketing

ISBN: 978-1259268809

10th Canadian edition

Authors: Frederick Crane, Roger A. Kerin, Steven W. Hartley, William Rudelius

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Question Posted: Dec 07, 2017 03:05 AM

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Coca-Cola is sold worldwide. In some countries, Coca-Cola owns the bottling facilities; in others, it has signed

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CocaCola should consider that it will have a lack of control over its produc...View the full answer

Marketing

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