Behavioral scientists suggest that we remember events as snap shots, not movies. How would you apply this to designing a service?
Answer to relevant QuestionsSome suggest that customer expectation is the key to service success. Give an example from your own experience to support or refute this assertion.How have price and variety competition changed McDonald’s basic formula for success?Are service operations with a high degree of customer contact more or less difficult to control than those with a low degree of customer contact?A psychological therapist treats patients according to their individual needs. Patients are all treated in the same office on a scheduled basis. Each patient’s treatment is developed and customized for the individual ...Must you use a computer to get good information from a simulation? Explain.
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