Below are a job ad and a résumé applying for that job. Using the information you have about Jennifer’s two jobs (given below the résumé), critique Jennifer’s résumé. Her job letter is Exercise 13.18, if you wish to look at it, too. Redo her résumé to improve it. Then write a memo to your instructor discussing the strengths and weaknesses of the résumé and explaining why you made the changes you did.s
Account Manager
Location: Aurora, IL
Job Category: Business/Strategic Management
Career Level: Entry-Level Manager (Manager/Supervisor of Staff)
Quantum National is the market leader in providing research, sales and marketing, health care policy consulting, and health information management services to the health care industry. Quantum has more than 20,000 employees worldwide and offices in 15 countries in Central and South America. Medical Innovation Communications, a division of Quantum National, currently has an opportunity for an Account Manager in our Aurora, IL, office. Medical Innovation Communications provides comprehensive product commercialization at all stages of product development: from phase 2, through national and international product launches to ongoing support.
The Account Manager has global responsibility for managing the client’s marketing communications programs, assuring that the client’s objectives are met in terms of program quality and on-time delivery.
Responsibilities include:
Day-to-day client contact to identify and translate marketing objectives into strategic medical communications/education programs.
Develop proposals, budgets, estimates of job cost, and profitability.
Lead a team of Project Managers and Marketing Associates through guidance, delegation, and follow-up; and significant interaction with the client.
Work with New Business Development Teams to develop proposals, budgets, and presenting company capabilities/business pitches to clients.
Schedule the workflow of a 30-person demonstration and marketing team.
Bachelors degree.
Ability to define and respond to client needs, working effectively under tight
Proven client management experience.
Proven team management experience.
Superior written and spoken communication skills.
E-mail applications and résumés to, and direct inquiries to J. Pattersen.

To get a job as an account manager.
Iowa State University, Ames, IA—Business
May 2012, maybe December 2012
Minor: Botany
Cumulative GPA: 2.63 / 4.0
Mid-Plains Community College, North Platte, NE—Associate of Arts
May 2008
Bryan High School, Omaha, NE
May 2005
Work Experience
May 2011–August 2011—Summer Internship at First West Insurance, Des Moines, IA
Worked with a senior account manager to oversee some medical and EAP accounts.
Made her phone calls to customers.
Organized meetings with customers.
I had to write some training “how-to’s” for the new billing database.
1998–2010—worked in family business
Worked weekends and summers in my parents’ used-book store.

Microsoft Office
Fluent in Spanish

When you ask, Jennifer tells you about her two jobs:
At her internship this summer, the person she worked with was pretty much an absentee supervisor: Jennifer had to do all the work alone (and she’s still a little bitter about that). Her department managed five Employee Assistance Provider accounts with a total of about 36,000 individual policy holders in five Midwestern states. She had to set up and maintain work schedules for 12 employees, and manage the expense reports for the entire group. Four of those employees traveled a lot, so there were lots of expense reports to manage; there were so many that Jennifer had to revise the department’s budget twice. She spent about four hours of every day returning customer phone calls and linking customers up on conference calls with her department’s employees. And those training how-to’s? That turned into a 20-page how-to manual, which she wrote up and then had First West’s IT department turn into a website for the department to use.
Her parents’ family bookstore in Omaha is actually a franchise of a national chain of aftermarket bookstores: Book topia. The store generates about $450,000 in gross sales per year, and stocks about 100,000 titles (not counting Internet sales and special orders); it employs 5 full-time and 17 part-time employees. In addition to filling in as a floor clerk, stocker, and cashier—all jobs that put her customer service, cash-handling, and “people skills” to the test—Jennifer has been handling all of the paperwork between the store and the Book topia corporate office. (Her parents are great salespeople but they’re not good at paying attention to details. That’s created friction between them and the corporate office.) That paperwork includes all of the store’s quarterly and yearly budget, staffing, and marketing reports since1999.

  • CreatedMarch 12, 2014
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