Briefly define the 4 Ps of the marketing mix. What are the three major purposes of promotion?

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Enterprise

ISBN: 978-0324786552

1st edition

Authors: William B. Gartner; Marlene G. Bellamy

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Question Posted: Dec 12, 2015 05:08 AM

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Briefly define the 4 Ps of the marketing mix. What are the three major purposes of promotion?

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Enterprise

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