Briefly discuss why a marketing manager should think about who is likely to be involved in the

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Briefly discuss why a marketing manager should think about who is likely to be involved in the buying center for a particular purchase. Is the buying center idea useful in consumer buying? Explain your answer.

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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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Question Posted: Sep 29, 2015 03:31 AM

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Briefly discuss why a marketing manager should think about who is likely to be involved in the

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Essentials of Marketing

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