Business customs and national customs are closely interrelated. In which ways would one expect the two areas

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Business customs and national customs are closely interrelated. In which ways would one expect the two areas to coincide, and in which ways would they show differences? How could such areas of similarity and difference be identified?

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International marketing

ISBN: 978-0077446956

15th Edition

Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham

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Question Posted: Mar 01, 2012 06:32 AM

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Business customs and national customs are closely interrelated. In which ways would one expect the two areas

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COINCIDE a Language used b Methods of carrying on business must coincide with local custo...View the full answer

International marketing

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