A number of supply and demand strategies were presented as possible solutions to offset the challenges created
Question:
(1) Discuss the major objectives of demand strategies in comparison to supply strategies.
(2) To which group of strategies does “increasing consumer participation” belong?
(3) How does “increasing consumer participation” solve potential problems caused by the perishability of services?
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1 Demand strategies include creative pricing reservation system ...View the full answer
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Jonas Araujo
I have recently received the degree of PhD. In Physics by the Universidade Federal do Maranhão after spending a term in Durham University, as I have been awarded a scholarship from a Brazilian mobility program. During my PhD. I have performed research mainly in Theoretical Physics and published works in distinguished Journals (check my ORCID: https://orcid.org/0000-0002-4324-1184).
During my BSc. I have been awarded a scholarship to study for a year in the University of Evansville, where I have worked in detection-analysis of photon correlations in the the Photonics Laboratory. There I was a tutor in Electromagnetism, Classical Mechanics and Calculus for most of that year (2012).
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Related Book For 
Services Marketing Concepts, Strategies, & Cases
ISBN: 978-1439039397
4th edition
Authors: Douglas Hoffman, john Bateson
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