Describe the relevance of a search attribute as it applies to service marketing ethics.

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Describe the relevance of a “search attribute as it applies to service marketing ethics.”

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Services Marketing Concepts, Strategies, & Cases

ISBN: 978-1439039397

4th edition

Authors: Douglas Hoffman, john Bateson

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Question Posted: Aug 31, 2012 02:26 AM

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Describe the relevance of a search attribute as it applies to service marketing ethics.

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Search attributes can be determined prior to purchase and include such attributes as touc...View the full answer

Services Marketing Concepts, Strategies, & Cases

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