Can a public relations person be an advocate for a cause and still be ethical? What is the concept of role differentiation?
Answer to relevant QuestionsWhat role do professional organizations play in setting the standards of public relations practice?What is the concept of “pay for play”? Who’s more ethical: the public relations person who offers the cash, or the journalist who accepts it?What are the four largest communications conglomerates in the world?What is the procedure for organizing and conducting a focus group? What are the pros and cons of using focus groups?List four ways that publicity activity is evaluated. What, if any, are the drawbacks of each one?
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