What is the concept of brand journalism, also called content marketing?
Answer to relevant QuestionsHow does an audio news release (ANR) differ from a standard news release? What is the recommended length of time for a reception or cocktail party?A booth at a trade show requires some thought. What would you do to attract visitors?Why is it important for corporate executives to have a good relationship with the mass media? How can you as a PR professional facilitate that relationship?Tourism promotion requires creative thinking in terms of staging events that draw public and media attention. Can you give any examples from the text?
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