Can you think of any negatively correlated attributes and benefits other than those listed in Figure 2-6?

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Can you think of any negatively correlated attributes and benefits other than those listed in Figure 2-6? Can you think of any other strategies to deal with negatively correlated attributes and benefits?

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Strategic Brand Management Building Measuring and Managing Brand Equity

ISBN: 978-0132664257

4th edition

Authors: Kevin Lane Keller

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Question Posted: Sep 15, 2015 01:59 AM

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Can you think of any negatively correlated attributes and benefits other than those listed in Figure 2-6?

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