Identify other negatively correlated attributes and benefits not described in the chapter above. What strategies do firms
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Some additional negatively correlated attributes and benefits include Functionality and price produc...View the full answer
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Related Book For
Marketing Management
ISBN: 978-0132161077
14th Canadian Edition
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
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