China and India are emerging markets that will have a significant impact on the world in coming

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China and India are emerging markets that will have a significant impact on the world in coming years. The term Chindia is used to describe the growing power of these two countries. In a small group, research demographic and economic trends related to Chindia’s power and its impact on marketers in the United States. Write a brief report, supporting your discussion of these trends with statistics.

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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