Choose a product category and make a list of five brands, three of which are not made

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Choose a product category and make a list of five brands, three of which are not made in the United States. Identify two attributes that are common across these five brands. Using the perspective of a college student (meaning you are part of the target market), create a positioning map for these brands. Then interpret the map.
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International Marketing

ISBN: 978-1452226354

1st edition

Authors: Daniel W. Baack, Eric G. Harris, Donald Baack

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