Choose three of the advertising execution techniques discuss in the chapter and find examples of advertisements that are using them. Discuss why the marketers might be using these particular ad execution techniques.
Answer to relevant QuestionsDiscuss some of the reasons a marketer might choose to create a personality symbol or character to represent the company or brand. Analyze the strategy behind Dos Equis’ use of “The Most Interesting Man in the World’ ...Choose a current advertising campaign and analyze it with respect to the creative guidelines discussed in the last section of the chapter. Identify any areas where you feel the campaign does not meet the guidelines and ...GfK MRI and Experian Simmons both provide indexes to describe profiles of product users. Using the index provided in Figure 10-5, describe the profile of the energy drink user. Who is least likely to drink this product?Discuss the major developments that are impacting the television industry and TV’s role as a major advertising medium. How might these factors impact he way marketers use television as part of their IMC programs?Discuss the advantages and disadvantages of advertising on radio. Discuss how radio advertising might be used by national versus local advertisers.
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