Click-through rates for advertisements placed in websites typically are usually very, very low (1 percent or less).

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Click-through rates for advertisements placed in websites typically are usually very, very low (1 percent or less). What types of error might exist in using click-through rate data as a measure of an advertisement’s success?

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Essentials of Marketing Research

ISBN: 978-1305263475

6th edition

Authors: Barry J. Babin, William G. Zikmund

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Question Posted: Jun 16, 2015 07:35 AM

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Click-through rates for advertisements placed in websites typically are usually very, very low (1 percent or less).

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By using clickthrough rates the researcher believes that those who did click on the ad are repre...View the full answer

Essentials of Marketing Research

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