What is an artifact to a marketing researcher? How might one use artifacts to study the types of things that fans at major sporting events might be willing to purchase when attending an event? Can artifacts also be used to study ergonomics in the office? If so, how?
Answer to relevant QuestionsWhat are the major types of mechanical observation? What types of observations might Twitter potentially have access to that would be of interest to basic marketing researchers? What are the major advantages of unobtrusive observation over other types of data collection? What is “the right to be forgotten” movement? What are the advantages and disadvantages of test-marketing? Distinguish between rating and ranking. Which is a better attitude measurement technique? Why?
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