Comment on the following remark by a business consultant: Qualitative exploration is a tool of research and
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“Qualitative exploration is a tool of research and a stimulant to thinking. In and by itself, however, it does not constitute business research.”
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Related Book For
Business research methods
ISBN: 978-1439080672
8th Edition
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
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