Question: Companies that recently developed new products were asked to rate
Companies that recently developed new products were asked to rate which activities are most difficult to accomplish with new products. Options included such activities as assessing market potential, market testing, finalizing the design, developing a business plan, and the like. A researcher wants to conduct a similar study to compare the results between two industries: the computer hardware industry and the banking industry. He takes a random sample of 56 computer firms and 89 banks. The researcher asks whether market testing is the most difficult activity to accomplish in developing a new product. Some 48% of the sampled computer companies and 56% of the sampled banks respond that it is the most difficult activity. Use a level of significance of .20 to test whether there is a significant difference in the responses to the question from these two industries.
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