Compare and contrast controlled-distribution scanner markets with sell-in test markets. What are the advantages and disadvantages of

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Compare and contrast controlled-distribution scanner markets with sell-in test markets. What are the advantages and disadvantages of each? When would you want to use a sell-in test market?

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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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Question Posted: Mar 29, 2016 04:51 AM

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Compare and contrast controlled-distribution scanner markets with sell-in test markets. What are the advantages and disadvantages of

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The CDSM basically has two problems the inability to test the products ability to gain distributi...View the full answer

Marketing Research

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