Are selection decisions always the result of changes in channel structure? Explain.
Answer to relevant QuestionsIn discussing the means available to secure prospective intermediaries as actual channel members, the chapter suggests that the offer of a “partnership” by the producer or manufacturer could serve as a strong inducement. ...Briefly describe each of the 10 general criteria for selecting channel members that can be used as a starting point for developing more specialized lists of channel member selection criteria. Master Lock is perhaps the nation’s best-known name in padlocks. Master Lock padlocks are sold intensively at the retail level through a wide range of stores, including hardware stores, home centers, automotive stores, ...Discuss the major issues facing the channel manager with respect to where buyers make their purchases. Discuss the distinction between channel management and channel design.
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