Compare and contrast the concept of differentiating customers with that of differentiating products.

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E Marketing

ISBN: 978-0132953443

7th edition

Authors: Judy Strauss, Raymond Frost

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Question Posted: Nov 26, 2015 02:29 AM

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Compare and contrast the concept of differentiating customers with that of differentiating products.

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Both are needed to compete aggressively in a highly commodified Intern...View the full answer

E Marketing

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