Compare and contrast the social and economic issues involved in the practice of advertising.

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Kleppners Advertising Procedure

ISBN: 978-0136110828

18th edition

Authors: Ron Lane, Karen King

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Question Posted: Mar 21, 2018 05:43 AM

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Compare and contrast the social and economic issues involved in the practice of advertising.

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Despite the ongoing debate about the proper social role of business the majority of both consumers and marketers agree that the social and economic components of advertising are not mutually exclusive ...View the full answer

Kleppners Advertising Procedure

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