Competing in the single European market raises some interesting market segment questions. Discuss the segmentation issues regarding this multiple-country market.
Answer to relevant QuestionsDoes the use of mass customization eliminate the need to segment a market? Is considering segments of one buyer a reality or a myth? Discuss. How should CRM be defined to provide a complete strategy perspective? Discuss the role of the cross-functional CRM team. How would you explain to a group of top–level executives the relationship between market–orientation and continuous learning about markets?
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