Does the use of mass customization eliminate the need to segment a market?

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 02:58 AM

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Does the use of mass customization eliminate the need to segment a market?

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Mass customization techniques use flexible computeraided manu...View the full answer

Strategic Marketing

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