Consider each of the following firms and describe how the firm's goods and/or services can create different

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Consider each of the following firms and describe how the firm's goods and/or services can create different types of utility. If necessary, go online to the company's Web site to learn more about it. You can do this alone or in a team.
a. Olive Garden, Red Robin, Chili's, or another restaurant chain
b. Flickr or other online digital photo service
c. Busch Gardens
d. eBay
e. SuperValu supermarkets

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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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