Consider the broad shifts in marketing. Are there any themes that emerge to these shifts? Can they

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Consider the broad shifts in marketing. Are there any themes that emerge to these shifts? Can they be related to the major societal forces?

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Marketing Management

ISBN: 978-0132161077

14th Canadian Edition

Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham

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Question Posted: Dec 23, 2015 08:40 AM

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Consider the broad shifts in marketing. Are there any themes that emerge to these shifts? Can they

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Marketing Management

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