What are the pros, cons, and risks associated with Nike’s core marketing strategy?
Answer to relevant QuestionsIf you were Adidas, how would you compete with Nike?How is building a brand in a business-to-business context different from doing so in the consumer market?Discuss the pros and cons of Microsoft’s most recent “I’m a PC” campaign. Is Microsoft doing a good thing by acknowledging Apple’s campaign in its own marketing message? Why or why not?How should Intuit gauge the results of its research among younger consumers with mobile devices?Did Target do the right thing by tweaking its message to focus more on value and less on trends? Why or why not?
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