Consider Toshibas laptop computer division. In terms of the marketing program elements, what attributes of laptop computers

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Consider Toshiba’s laptop computer division. In terms of the marketing program elements, what attributes of laptop computers does the firm need to adapt and which attributes can it standardize for international markets?

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International Business and the New Realities

ISBN: 978-0136090984

2nd Edition

Authors: S. Tamer Cavusgil, Gary Knight, John R. Riesenberger

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Question Posted: Nov 27, 2012 06:54 AM

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Consider Toshibas laptop computer division. In terms of the marketing program elements, what attributes of laptop computers

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Attributes to adapt include keyboards software language wireless speci...View the full answer

International Business and the New Realities

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