Distinguish between adaptation and standardization in international marketing.
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Distinguish between adaptation and standardization in international marketing The International Marketing is to carry out the marketing activities in more than one nation It is often called as Worldwi...View the full answer
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International Business and the New Realities
ISBN: 978-0136090984
2nd Edition
Authors: S. Tamer Cavusgil, Gary Knight, John R. Riesenberger
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