Consider two different products: an industrial product and a consumer product. How would the media for these

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Consider two different products: an industrial product and a consumer product. How would the media for these products differ? What would affect the advertising scheduling for these two products?

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Marketing Management

ISBN: 978-0136074892

4th edition

Authors: Russell S. Winer, Ravi Dhar

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Question Posted: Dec 29, 2015 08:21 AM

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Consider two different products: an industrial product and a consumer product. How would the media for these

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Examples of media for an industrial product businesstobusiness advertising would be veh...View the full answer

Marketing Management

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