Integrated marketing communication (IMC) is a very important concept in marketing. What are the barriers to a

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Integrated marketing communication (IMC) is a very important concept in marketing. What are the barriers to a marketing manager’s implementation of IMC? If IMC is not achieved, what is the impact on the marketing strategy?

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Marketing Management

ISBN: 978-0136074892

4th edition

Authors: Russell S. Winer, Ravi Dhar

Question Posted: Dec 29, 2015 08:21 AM

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Integrated marketing communication (IMC) is a very important concept in marketing. What are the barriers to a

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Marketing Management

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