Consumer services tend to be intangible, and goods tend to be tangible. Use an example to explain how the lack of a physical good in a pure service might affect efforts to promote the service.
Answer to relevant QuestionsExplain some of the different aspects of the customer experience that could be managed to improve customer satisfaction if you were the marketing manager for: (a) An airport branch of a rental car agency, (b) A fast-food ...Explain how industry sales and industry profits behave over the product life cycle. Discuss the life cycle of a product in terms of its probable impact on a manufacturer’s marketing mix. Illustrate using personal computers. How does the nature of the product relate to the degree of market exposure desired? Insurance agents are intermediaries who help other members of the channel by providing information and handling the selling function. Does it make sense for an insurance agent to specialize and work exclusively with one ...
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