Consumers looking for beauty, health, and lifestyle magazines have an almost endless array of choices, but even

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Consumers looking for beauty, health, and lifestyle magazines have an almost endless array of choices, but even in this crowded field, Logan Olson found her own niche. Olson, who was born with congenital heart disease, suffered a heart attack at age 16 that left her in a coma and caused serious brain damage. The active and outgoing teen had to relearn everything from sitting up to feeding herself. As she recovered, she looked for help and advice in conquering such daily challenges as finding fashionable clothes that were easier to put on and makeup that was easier to apply. Mainstream beauty magazines didn't seem to offer any information for young women with disabilities, so she started her own magazine. Oprah Winfrey has Oprah, and now Logan Olson has Logan. The magazine not only gives young women tips on buying and using a variety of products but let women with disabilities know there are others like them, facing and meeting the same challenges.
Your task: Write a promotional e-mail message to be sent to young women with disabilities as well as families and friends who might like to give gift subscriptions, promoting the benefits of subscribing to Logan. You can learn more about Logan at www.loganmagazine.com.44
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Excellence in Business Communication

ISBN: 978-0136103769

9th edition

Authors: John V. Thill, Courtland L. Bovee

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